Click-through re-ranking of images and other data

Details Click-through re-ranking of images and other data Click-through re-ranking of images and other data

2003-12-05

2009-12-15

Rones, Charles (Department: 2164)

Data processing: database and file management or data structures

Database design

Data structure types

C707S793000, C707S793000

Reexamination Certificate

active

07634472

ABSTRACT:
A method and apparatus using feedback obtained by user clicks and the position of the clicked images in the search result to determine user preferences for data that best satisfies particular queries. User click information is tracked to determine which images users click on for particular queries. This information is used to update and improve future query results. The described embodiment determines a user preference score for each image that is clicked for a given query. The placement of a clicked image in the search results is considered when computing the image/query score.

REFERENCES:
patent: 6640218 (2003-10-01), Golding et al.
patent: 2003/0018626 (2003-01-01), Kay et al.
patent: 2003/0216930 (2003-11-01), Dunham et al.
patent: 2005/0065916 (2005-03-01), Ge et al.
patent: 2005/0065928 (2005-03-01), Mortensen et al.
patent: 2005/0071255 (2005-03-01), Wang et al.
patent: 2005/0080772 (2005-04-01), Bem
patent: 2005/0114306 (2005-05-01), Shu et al.

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