Click fraud detection

Details Click fraud detection Click fraud detection

2007-09-14

2010-02-02

Robinson, Greta L (Department: 2169)

Electrical computers and digital processing systems: multicomput

Computer network managing

Computer network monitoring

C707S793000, C707S793000, C705S051000

Reexamination Certificate

active

07657626

ABSTRACT:
Systems and methods for detecting instances of click fraud are disclosed. Click fraud occurs when, for example, a user, malware, bot, or the like, clicks on a pay per click advertisement (e.g., hyperlink), a paid search listing, or the like without a good faith interest in the underlying subject of the hyperlink. Such fraudulent clicks can be expensive for an advertising sponsor. Statistical information, such as ratios of unpaid clicks to pay per clicks, are extracted from an event database. The statistical information of global data is used as a reference data set to compare to similar statistical information for a local data set under analysis. In one embodiment, when the statistical data sets match relatively well, no click fraud is determined to have occurred, and when the statistical data sets do not match relatively well, click fraud is determined to have occurred.

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