Certification of server-side partner plug-ins for analytics...

Details Certification of server-side partner plug-ins for analytics... Certification of server-side partner plug-ins for analytics...

2011-08-02

2011-08-02

LaForgia, Christian (Department: 2439)

Data processing: software development, installation, and managem

Software program development tool

Testing or debugging

C713S167000, C709S224000

Reexamination Certificate

active

07992135

ABSTRACT:
Tools and techniques are provided to allow partners of analytics providers and others who use web-beacons to submit plug-ins for scrutiny, and for the plug-in to either be refused or else to be certified for use in a core JavaScript file, data engine, or similar component. Analytics providers and others may also write plug-ins. Certified plug-ins are executed in response to page loads, visitor clicks, and other visitor and programmatic actions at a website that has been tagged by the analytics provider's web-beacon, without requiring re-tagging of the website with a separate web-beacon for the partner. This allows the partner to obtain analytics data by piggybacking on the analytics provider, without re-tagging, and without compromising the availability and accuracy of the analytics data already being gathered. To be certified, web-beacon plug-ins must satisfy specific criteria as to their privacy protection, size, behavior, namespace, and the like.

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