Data processing: database and file management or data structures – Database design – Data structure types
Reexamination Certificate
2006-02-28
2006-02-28
Wong, Leslie (Department: 2167)
Data processing: database and file management or data structures
Database design
Data structure types
C707S793000, C705S015000, C705S026640, C705S027200, C715S252000, C715S252000
Reexamination Certificate
active
07007014
ABSTRACT:
A presentation system accepts presentations or references to presentations from prospective presenters, some or all of which are stored in a database and referenced by keywords such that presentations to be presented in response to particular searches can be identified. A presentation manager handles accepting bids and settling terms between prospective presenters. The results of such processes might be stored in a presentation details database and a presentation server handles retrieving presentations from there for presentation to users along with requests. Both the presentation manager and the presentation server can operate on a keywords-basis, wherein presentation terms specify keywords to be associated with particular presentations and the presentation server serves particular presentations based on keywords in a search query for which the presentations are to be returned. The association of keywords can be done using canonicalization so that, under certain conditions, different keywords are treated as the same keyword.
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Liu Hongche
Raj Ravi Narasimhan
Hickman Palermo & Truong & Becker LLP
Wong Leslie
Yahoo ! Inc.
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