Data processing: database and file management or data structures – Database design – Data structure types
Reexamination Certificate
2008-07-15
2008-07-15
Wong, Leslie (Department: 2164)
Data processing: database and file management or data structures
Database design
Data structure types
C707S793000, C705S027200
Reexamination Certificate
active
07401074
ABSTRACT:
A presentation system accepts presentations or references to presentations from prospective presenters. Some or all of the presentations or references are stored in a database and referenced by keywords such that presentations to be presented in response to particular searches can be identified. A presentation manager handles accepting bids and settling terms between prospective presenters. A presentation server handles retrieving presentations from a presentation details database for presentation to users along with requests such as search results. Both the presentation manager and the presentation server can operate on a keywords-basis, wherein presentation terms specify keywords to be associated with particular presentations and the presentation server serves particular presentations based on keywords in a search query for which the presentations are to be returned. The association of keywords can be done using canonicalization so that, under certain conditions, different keywords are treated as the same keyword.
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Liu Hongche
Raj Ravi Narasimhan
Hickman Palermo & Truong & Becker LLP
Wong Leslie
Yahoo ! Inc.
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