Business method for promoting goods and services of providers

Details Business method for promoting goods and services of providers Business method for promoting goods and services of providers

2011-08-09

2011-08-09

Weiss, John G (Department: 3688)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

C235S375000, C705S406000, C705S407000

Reexamination Certificate

active

07996263

ABSTRACT:
A business method for promoting goods and services of providers includes the steps of designating a group of targeted recipients, and storing demographics information of each recipient in an electronic database. A plurality of direct mail items including provider promotions is generated, and each marked with a machine-readable ID code unique to each of the recipients. The direct mail items are sorted by their respective ID codes into cooperative mail packages, each mail package containing multiple items with common ID codes. The mail packages are then forwarded to respective recipients. After redemption of a direct mail item by a recipient, the ID code is read and electronically linked with the recipient's demographics information contained in the electronic database. A report is generated based on the direct mail items redeemed.

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Take a card please . . . Direct Marketing, v52, n10, p. 63(6), Raphel Murray, Feb. 1990.

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