Business driven learning solution particularly suitable for...

Details Business driven learning solution particularly suitable for... Business driven learning solution particularly suitable for...

2011-07-05

2011-07-05

Choi, Peter (Department: 3623)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Operations research or analysis

C705S326000

Reexamination Certificate

active

07974864

ABSTRACT:
Disclosed is a business driven learning solution and related methods for managing the learning and training needs of a sales-oriented organization in a manner that is responsive to dynamic business needs. The invention employs modules of interrelated and interdependent business processes for the identification and prioritization of learning needs, the selection of learning approaches, the development of learning content, the coordination and delivery of learning instruction, and the overall management and administration learning efforts. Embodiments of the inventions disclosed include sales training objects to provide a template for sales training that is focused on a solution, and how to position and sell the solution, rather than on the products that make up the solution. As a result, the sales force is educated, understands the customers' business requirements, and is able to craft specific value propositions to a given customer with respect to that solution. Thus, the training is customer-centric as opposed to product-centric.

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