Printed matter – Having revealable concealed information – fraud preventer or... – Identifier
Reexamination Certificate
2000-11-08
2001-08-07
Fridie, Jr., Willmon (Department: 3722)
Printed matter
Having revealable concealed information, fraud preventer or...
Identifier
C283S056000, C283S105000
Reexamination Certificate
active
06270121
ABSTRACT:
BACKGROUND OF THE INVENTION
1. Field of the Invention
The subject invention relates to brochures, such as those used to promote pharmaceutical products. The brochure is provided with product information sheet removably adhered to a face of the brochure.
2. Description of the Related Art
Manufacturing companies, and particularly pharmaceutical companies, devote substantial amounts of time, effort and money to promote their products. Brochures are one common vehicle for promoting such products. A substantial amount of creative effort is invested in the design, layout and production of a brochure. A typical brochure will be printed in multiple colors on a glossy paper or paper board. The brochure will include text and graphics to summarize uses and attributes for the product in an effort to develop consumer interest. Pharmaceutical products, in particular, may include text and graphics to convince doctors and other people in the medical profession that a particular pharmaceutical product has attributes that should be considered favorably by the targeted purchaser.
Some manufacturers are obligated to provide very detailed information with certain of their products or with any advertisements for such products. This requirement is particularly common in the pharmaceutical industry. For example, pharmaceutical companies invariably package and promote their products with extensive product information to identify ingredients and intended uses. Such information might also include disclaimers to identify possible adverse effects and to identify certain classes of consumers who should not use the pharmaceutical products or who should be carefully monitored during use. Some such information is dictated by law. Other such information is dictated or suggested by product liability attorneys who represent the manufacturer.
The packaging in which the pharmaceutical product is sold typically is not large enough to encompass all of the required product information, disclaimers, warnings and recommended uses. As a result, many pharmaceutical products are sold with an extended content label or product information sheet that is attached to the container of the pharmaceutical product or inserted into the package for the product. In some situations the extended content label may be removably secured to the product or to the product packaging.
Extensive product information disclaimers, warnings and recommended uses also typically are required to be incorporated into brochures that are used to introduce or promote a pharmaceutical product. The extensive text and disclaimers required for such product information sheets will have a substantial adverse effect on the aesthetic appearance of the brochure that is carefully designed to promote the product. Accordingly, most manufacturers of pharmaceutical products will design the brochure to include a pocket in which the product information sheet is removably stored. The product information sheet in the pocket complies with legal or regulatory requirements and generally is accepted by the product liability law counselors for the pharmaceutical company. However, this prior art approach adds significantly to the cost of the brochure and can adversely affect the aesthetics. For example, the pocket typically requires an additional flap of the expensive colored glossy paper or paper board material, and hence can add as much as 50% to the raw material costs of the brochure. Furthermore, the pocket typically requires a careful gluing of the expensive paper or paper board material, and the gluing typically adds to the production costs. The production of the brochure with the pocket is only part of the additional cost. In particular, the product information sheet typically must be inserted manually into the pocket of the brochure. This manual insertion of the product information sheet into the prior art brochure requires a very substantial increase in labor costs.
One such prior art brochure is shown schematically in
FIGS. 1-3
and is identified generally by the numeral
10
. Prior art brochure
10
is formed from a blank of glossy paper board material
12
that is cut and scored to define the rear panel
14
, a front panel
16
and an inside panel
18
. The side glue flap
20
extends from the longitudinal side of the inside panel
18
opposite the front panel
16
and a bottom glue flap
22
extends from the bottom of the inside panel
18
. The side glue flap
20
is adhered to the inner surface of the front panel
16
adjacent the foldable connection to the rear panel
14
. The bottom glue flap
22
is adhered to the inner surface of the front panel
16
adjacent the bottom thereof. As a result, a pocket is defined in the brochure between the front panel
16
and the inside panel
18
. The pocket is accessible along the open top between the front panel
16
and the inside panel
18
. Indicia
23
in proximity to the open top may include an appropriate legend, such as “Prescribing Information”.
The product information sheet is identified by the numeral
24
and is manually inserted into the open top and between the front panel
16
and the inside panel
18
.
It will be appreciated that the inside panel
18
is provided only to create the pocket to receive the product information sheet
24
. The material printed on the inside panel would otherwise be printable directly on the inner face of the front panel
16
. It will further be appreciated that the requirement for the inside panel
18
adds approximately 50% to the raw material costs for the brochure
10
. High quality glossy paper board used for such brochures is expensive. Furthermore, the careful gluing of the side glue flap
20
and the bottom glue flap
22
adds to manufacturing costs. Additionally, as noted above, the manual insertion of the product information sheet
24
adds to labor costs.
In view of the above, it is an object of the subject invention to provide a brochure that can provide extended product information with a minimum investment in raw materials for the brochure. It is a further object of the subject invention to minimize the expensive and careful gluing required to create a pocketed brochure. It is still another object of the invention to provide a brochure that can be produced with minimal required manual labor.
SUMMARY OF THE INVENTION
The subject invention is directed to a brochure assembly formed from a paper or paper board material. The brochure assembly may include a primary brochure that may be formed without a glue flap and without manufacturing process steps to adhere portions of the primary brochure into folded engagement with itself for defining an accessible pocket in the primary brochure. Thus, the primary brochure may include only a front panel and a rear panel formed from a unitary sheet of paper or paper board material and articulated to one another along a score line or fold line.
The brochure assembly further includes a product information sheet that is removably attached to the primary brochure. The product information sheet may first be printed, folded and then at least partly enclosed between a base label and an overlaminate. The base label and the overlaminate may be formed from paper or plastic materials. The base label and the overlaminate preferably are of approximately equal lengths and are longer than the folded insert by a selected distance. Thus, the printed and folded product information sheet can be positioned centrally between the top and bottom edges of the base label. Base label wings then extend from the folded product information sheet to the respective top and bottom edges of the base label. The overlaminate then can be disposed over and secured to the top panel of the folded product information sheet and to the base label wings, such that top and bottom edges of the overlaminate and the top and bottom edges of the base label are registered. Secured regions of the base label and the overlaminate may extend only along the parallel top and bottom edges. Side edges of the base label may extend slightly beyond the folded product information sheet. However,
Dolan William J.
Wohlers Frank C.
Casella Anthony J.
Fridie Jr. Willmon
Hespos Gerald E.
Patch Industries, Inc.
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