Data processing: database and file management or data structures – Database and file access – Post processing of search results
Reexamination Certificate
2010-05-14
2011-11-15
Le, Debbie (Department: 2168)
Data processing: database and file management or data structures
Database and file access
Post processing of search results
Reexamination Certificate
active
08060498
ABSTRACT:
A commercial search engine for searchmercials. The system manages and searches advertising media video and audio files and associating the media with one or more calls to action. The system contains Metadata utilized for various queries including search, channels of distribution and account information. The system uses a manually data entry interface or a custom retrieval system to selectively update media files and Metadata from Meta tags or feeds on a scheduled basis automatically without having to manually update this data in the system. The system spiders these custom Meta tags or feeds for new Metadata on a scheduled basis to automate the submission and programming of the searchmercials content over the search engine. The system provides videos tailored for search in the results list in order to better inform users as to the contents of a link URL. The system can also provide users with other call to action options such as click to call, literature, order forms, etc. The system can schedule searchmercials to target users by time of day, location, device, and other parameters to offer a call to action to different audiences.
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Le Debbie
Smith John C.
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