Bidding in online auctions

Details Bidding in online auctions Bidding in online auctions

2007-07-30

2011-10-25

Kalinowski, Alexander (Department: 3691)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Finance

C705S035000, C705S026300, C705S014430

Reexamination Certificate

active

08046294

ABSTRACT:
The invention is directed to systems, methods, and an apparatus for bidding in online auctions. Bids for advertising include an amount that is a function of an expected value-per-click and a fraction of a budget already spent for advertising slots.

REFERENCES:
patent: 7035812 (2006-04-01), Meisel et al.
patent: 2002/0156667 (2002-10-01), Bergstrom
patent: 2004/0088241 (2004-05-01), Rebane et al.
patent: 2007/0130004 (2007-06-01), Borgs et al.
N. Devanuer and V. Vazirani. The spending constraint model for market equilibrium: Algorithmic, existence and uniqueness results. STOC, 2004.
Yunhong Zhou, Deeparnab Chakrabarty, and Rajan Lukose. Budget Constrained Bidding in Keyword Auctions and Online Knapsack Problems, WINE 2008, LNCS 5385, pp. 566-576, 2008.
Algorithm for Stochastic Multiple-Choice Knapsack Probem and Application to Keywords and Bidding, WWW 2008, Poster Paper, Apr. 21-25, 2008, Beijing, China.

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