Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2011-06-07
2011-06-07
Maguire, Lindsay M. (Department: 3693)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
C705S014430, C705S014540, C705S014710
Reexamination Certificate
active
07958005
ABSTRACT:
Methods, systems, and computer storage media having computer-executable instructions embodied thereon that, when executed, perform methods for determining bid amounts necessary to ensure advertisements or other content items will be presented in designated positions other than the most prominent (or first) position when bid information associated with a lesser included match type is not requested, are provided. Bids are received that are associated with a given keyword, a content item and a desired placement position. Based thereupon, a placement position in which the bid will cause associated content item is determined and compared to the desired placement position. If the determined placement position is not within a given error threshold of the desired placement position, the bid is iteratively adjusted in such a way that an adjusted bid amount is determined which will ensure placement in the desired position.
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Maguire Lindsay M.
Microsoft Corporation
Shook Hardy & Bacon L.L.P.
LandOfFree
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