Banner advertising display system and method with frequency of a

Details Banner advertising display system and method with frequency of a Banner advertising display system and method with frequency of a

1997-07-28

1999-08-10

MacDonald, Allen R.

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

705 26, G06F 1700, G06F 1760

Patent

active

059373920

ABSTRACT:
An Internet advertising system has a database, a controller, and an ad server operating as part of a web server. The database has advertising campaign information, including identification information and frequency information for how often the ad is to be served. The ad server uses the campaign information from the database to control the relative ratios of serving ads, the distribution of ads throughout the day, and any triggering mechanisms for controlling what ads are served.

REFERENCES:
patent: 5305195 (1994-04-01), Murphy
patent: 5572643 (1996-11-01), Judson
patent: 5721827 (1998-02-01), Logan et al.
patent: 5724521 (1998-03-01), Dedrick
Doubleclick, "Doubleclick Debuts New Tool for Testing Creative on the Web", PR Newswire, May 20 1996, 2 pages, Apr. 1996.
Network World Fusion, "Network World Fusion Partners with Focalink Communications to Offer Unprecedented Value-Added Online Advertsiing Options", PR Newswire, Jun. 3, 1996, 3 pages.
C/Net, "C/Net: The Computer Network Unveils Revolutionary Internet Advertsiing Tools that Allow Cusom Banner Ad Delivery Based on Demographic Information", PR Newswire, Dec. 6, 1995, 3 pages.

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