Electrical computers and digital processing systems: multicomput – Computer network managing
Reexamination Certificate
2004-09-23
2010-02-23
Barot, Bharat N (Department: 2455)
Electrical computers and digital processing systems: multicomput
Computer network managing
C709S217000, C709S224000, C707S793000, C705S014270, C705S027200
Reexamination Certificate
active
07668950
ABSTRACT:
A system, method, and computer program product for online advertising, including computing and dynamically updating a cost-per-click (CPC) value of an advertisement for an advertisement traffic source based on a variable; and automatically uploading and distributing the advertisement to the traffic source. The variable includes price, advertisement traffic source, and/or advertiser variables. Further embodiments include dynamically updating an advertisement listing that has a cost-per-acquisition (CPA)-based value with associated CPC or cost-per-1000 (CPM) values; and distributing the advertisement listing to an advertisement distribution network that serves the listing based on the CPC or CPM values. The distribution network includes CPC-based, CPA-based, and/or CPM-based distribution networks. Further embodiments include determining a CPC value for a CPA-based advertisement; and placing the advertisement on an advertising network at the determined CPC based on a ratio of an expected number of conversions at a CPA value divided by a number of clicks at the CPC.
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Busby John
Caldwell Ethan
Christothoulou Peter
Horowitz Russell C.
Keister John
Barot Bharat N
Hertzler Stephen M.
Marchex, Inc.
Nixon & Peabody LLP
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