Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Electronic shopping
Reexamination Certificate
2007-11-13
2007-11-13
Florian, Zeender Ryan (Department: 3627)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Electronic shopping
C707S793000, C707S793000, C705S037000
Reexamination Certificate
active
10307314
ABSTRACT:
The present invention relates to an automated web ranking system which enables advertisers to dynamically adjust pay-per-click bids to control advertising costs. The system tracks search terms which are used to market an advertiser's product or services in on line marketing media (“OMM”). The system determines the search term's effectiveness by collecting and analyzing data relating to the number of impressions, the number of clicks, and the number of resulting sales generated by a search term at a given time period. Based on the data collected and parameters which the advertiser provides relating to the advertiser's economic factors, the system calculates a maximum acceptable bid for each search term. The system monitors the web for competitor's bids on an advertiser's search term and places bids which fall below the maximum acceptable bid.
REFERENCES:
patent: 6078866 (2000-06-01), Buck et al.
patent: 6269361 (2001-07-01), Davis et al.
patent: 6477509 (2002-11-01), Hammons et al.
patent: 2001/0051911 (2001-12-01), Marks et al.
patent: 2001/0051940 (2001-12-01), Soulanille
patent: 2002/0072999 (2002-06-01), Andres et al.
patent: 2002/0147708 (2002-10-01), Thomas et al.
patent: 2003/0028529 (2003-02-01), Cheung et al.
Florian Zeender Ryan
Frenel Vanel
Litman Richard C.
LandOfFree
Automated web ranking bid management account system does not yet have a rating. At this time, there are no reviews or comments for this patent.
If you have personal experience with Automated web ranking bid management account system, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Automated web ranking bid management account system will most certainly appreciate the feedback.
Profile ID: LFUS-PAI-O-3816675