Automated price maintenance for use with a system in which...

Details Automated price maintenance for use with a system in which... Automated price maintenance for use with a system in which...

2003-01-10

2010-11-30

Champagne, Donald L (Department: 3688)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

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C705S014550, C705S014710

Reexamination Certificate

active

07844493

ABSTRACT:
A cost maintenance scheme useful with an advertising system which orders ads in a manner that maximizes both their relevance and their economic value, and which provides a fair bidding process in which a winning bidder is assured of not having paid too much. Ordering may be done based on accepted maximum ad bid information and/or ad performance information. For example, this information may be used to determine a position value. Cost may be determined based on accepted maximum ad bid information and/or performance information. Billing the determined cost may be subject to a condition precedent.

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