Automated management of brand rules for providing content

Details Automated management of brand rules for providing content Automated management of brand rules for providing content

2011-05-24

2011-05-24

Sparks, Donald (Department: 2129)

Data processing: artificial intelligence

Knowledge processing system

Knowledge representation and reasoning technique

C705S027200, C352S085000

Reexamination Certificate

active

07949625

ABSTRACT:
Automated assistance is provided for managing rules and/or guidelines regarding the usage of branded content for a project, e.g., an advertising campaign, event, signage, decoration, and the like. One or more queries regarding the project are presented to the user. Based on the user's responses to the queries, branded content that is approved for the project's intended use(s) is automatically identified and made available to the user. The determination of which digitized content (media objects) to provide to the user is based at least in part on brand rules and/or guidelines that can be relatively static or dynamically updated by the current user.

REFERENCES:
patent: 5535320 (1996-07-01), Gay et al.
patent: 6931591 (2005-08-01), Brown et al.
patent: 2002/0103688 (2002-08-01), Schneider
patent: 2005/0159962 (2005-07-01), Weiss et al.
patent: 2007/0094076 (2007-04-01), Perkowski et al.

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