Automated generation, performance monitoring, and evolution...

Details Automated generation, performance monitoring, and evolution... Automated generation, performance monitoring, and evolution...

2011-06-14

2011-06-14

Lu, Kuen S (Department: 2156)

Data processing: database and file management or data structures

Database and file access

Search engines

Reexamination Certificate

active

07962463

ABSTRACT:
Keyword candidates are identified by in response to receiving an identification of a web page. Content of the web page is analyzed to identify terms from the web page. An automated keyword expansion is performed using the identified terms to produce a set of candidate keywords. Keyword suggestions are generated for the web page using the set of candidate keywords, and one or more of the keyword suggestions are used in a paid listing campaign. A performance of a paid listing campaign is compared with a performance threshold. An automated keyword expansion is performed using one or more keywords from the set of keywords to produce a set of alternative keywords in response to the comparison. One or more alternative keywords are selected from the set of alternative keywords for use in the paid listing campaign.

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