Registers – Systems controlled by data bearing records – Banking systems
Reexamination Certificate
2011-06-28
2011-06-28
Labaze, Edwyn (Department: 2887)
Registers
Systems controlled by data bearing records
Banking systems
C235S381000, C235S487000, C705S043000
Reexamination Certificate
active
07967192
ABSTRACT:
An automated transaction machine can operate to carry out a financial transaction for a machine user responsive to communication with a financial transaction host computer. The machine includes a card reader that can read a user identifier from a magnetic stripe of a user card. The machine sends the read user identifier to a remote marketing computer. The marketing computer uses a user identifier to determine the next marketing presentation to be presented to a machine user corresponding to the user identifier. Responsive to a message received from the marketing computer, the machine operates to display the determined next marketing presentation to the machine user. A marketing campaign includes a sequence of presentations to be output in a predetermined order to a machine user. Machine communication with the remote marketing message computer is independent of machine communication with the transaction host computer.
REFERENCES:
patent: 7249344 (2007-07-01), Zeanah et al.
patent: 2006/0037835 (2006-02-01), Doran et al.
patent: 2009/0132415 (2009-05-01), Davis et al.
Diebold Incorporated
Jocke Ralph E.
Labaze Edwyn
Walker & Jocke
Wasil Daniel D.
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