Augmenting search query results with behaviorally related items

Details Augmenting search query results with behaviorally related items Augmenting search query results with behaviorally related items

2004-10-15

2008-08-12

Wong, Leslie (Department: 2164)

Data processing: database and file management or data structures

Database design

Data structure types

C707S793000

Reexamination Certificate

active

07412442

ABSTRACT:
The results of search queries are augmented with behaviorally related items. Items that are behaviorally related to a particular search query may be identified by analyzing the item selection actions of users who submit the particular search query. For example, if a relatively large number of users who submit a particular search query eventually select a particular item (e.g., during subsequent searching or browsing), that item may subsequently be included in the search results for the search query, even though the item may not match the search query.

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