Telephonic communications – Telephone line or system combined with diverse electrical... – Polling
Patent
1995-07-12
1998-09-22
Kuntz, Curtis A.
Telephonic communications
Telephone line or system combined with diverse electrical...
Polling
379 9312, 705 14, 705 10, 705 26, H04M 1100
Patent
active
058126422
ABSTRACT:
A system and method are provided for monitoring and analyzing audience response to a broadcast promotion. The specific embodiment for fund-raising campaigns for public television stations is addressed, wherein the taking of pledges over the telephone is automated, the response data entered directly into a computer with the use of scripted screens. The effectiveness of segments of the campaign is calculated by correlating the response data, including the number of telephone calls received, with each promotion segment. Additional methods of manipulating and displaying response data are also disclosed, including the use of demographic and audience ratings to provide an indication of the effectiveness of a promotion segment.
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Kuntz Curtis A.
Palan Stephen W.
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