Audience determination for monetizing displayable content

Details Audience determination for monetizing displayable content Audience determination for monetizing displayable content

2011-01-04

2011-01-04

Koenig, Andrew Y (Department: 2423)

Interactive video distribution systems

Use surveying or monitoring

Monitoring physical reaction or presence of viewer

C725S034000, C463S001000, C705S014690

Reexamination Certificate

active

07865916

ABSTRACT:
The present disclosure relates to the measurement of the audience characteristics or demographics which is or can be exposed to displayed interactive content depicted on a screen. The audience can include persons who are engaged in interacting with the interactive content as well as persons who are observers of the interactive content and/or the active participants. The content can include one or more targeted advertisements contained in or associated with interactive content, and can be varied based on the audience characteristics or demographics. The audience characteristics or demographics can be used to accurately charge advertisers for the impressions created by the content displayed and can also or alternatively be used to determine and/or trigger what content is actually displayed.

REFERENCES:
patent: 7559834 (2009-07-01), York
patent: 2002/0194590 (2002-12-01), Pong
patent: 2003/0126013 (2003-07-01), Shand
patent: 2005/0216932 (2005-09-01), Danker
patent: 2007/0271518 (2007-11-01), Tischer et al.
patent: 2007/0271580 (2007-11-01), Tischer et al.

Affiliated with

Also associated with

Rating

Audience determination for monetizing displayable content does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Audience determination for monetizing displayable content, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Audience determination for monetizing displayable content will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-2647564