Audience detection

Details Audience detection Audience detection

2006-12-26

2006-12-26

Vuong, Quochien B. (Department: 2618)

Telecommunications

Audience survey or program distribution use accounting

C725S018000

Reexamination Certificate

active

07155159

ABSTRACT:
An audience surveying technique for identifying individual members of an audience listening to and/or watching a program performed from a programming signal source. A stationary apparatus is operatively arranged at a reception location with a plurality of portable devices designed to be worn by the audience members. The stationary apparatus detects and stores a surveying code transmitted with the program, and it also periodically emits a trigger signal which causes the portable devices to respond by emitting a unique identification signal pre-stored in each one. The stationary apparatus also detects and stores the identification signals. By associating the detected surveying code with the detected identification signals it is possible to quickly, accurately and reliably identify the individual audience members tuned to a particular program.

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