ATM segment of one marketing method

Details ATM segment of one marketing method ATM segment of one marketing method

1995-11-13

1997-04-08

Pitts, Harold

Telephonic communications

Telephone line or system combined with diverse electrical...

235379, 902 24, H04M 1100

Patent

active

056195583

ABSTRACT:
A method for segment of one marketing to a customer utilizes an automated teller machine (ATM). The ATM dispenses to the customer a receipt containing a transaction record, a promotion, and a telephone number for redeeming the promotion by the customer. When the customer calls the telephone number, a telephonic survey is conducted and includes questions relating to products and services offered by a marketeer. Answers to the survey questions are stored in a customer profile in a computer database, and the promotion is sent to the customer. The customer profile is used to generate a segment of one target message specific to the customer which offers a specific product or service from the marketeer based on the stored customer profile. The target message is then sent to the specific customer to complete the segment of one marketing.

REFERENCES:
patent: 5220501 (1993-06-01), Lawlor et al.

Affiliated with

Also associated with

Rating

ATM segment of one marketing method does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with ATM segment of one marketing method, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and ATM segment of one marketing method will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-2401973