ATM customer marketing system

Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Including point of sale terminal or electronic cash register

Reexamination Certificate

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Details

C705S014270, C705S043000

Reexamination Certificate

active

07379896

ABSTRACT:
A marketing system includes a plurality of automated transaction machines (74, 76, 78, 80, 82, 84, 86). The automated transaction machines operate to carry out financial transactions with associated host computers (90, 94, 100, 104). Marketing presentations are stored on and output from the transaction machines responsive to messages exchanged with a market message server (110) which is connected to the automated transaction machines through a network (108). The connection to the automated transaction machines, which provides delivery of the market presentation materials and which causes the output of presentations, is generally independent of the messages associated with authorizing financial transactions. Some described embodiments of the invention enable presenting marketing campaigns to users of the transaction machines. The marketing campaigns may include sequences of presentations that are output on a targeted basis to particular users.

REFERENCES:
patent: 5305195 (1994-04-01), Murphy
patent: 5619558 (1997-04-01), Jheeta
patent: 5764789 (1998-06-01), Pare et al.
patent: 6694300 (2004-02-01), Walker et al.
patent: 09-231443 (1997-09-01), None
patent: WO 99/08214 (1999-02-01), None
Bitter, Carole; Electronic Funds Transfer Systems in Retail Industries: Past, Present and Future; Dissertation of Abstracts International; 1981.

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