Association of ads with tagged audiovisual content

Details Association of ads with tagged audiovisual content Association of ads with tagged audiovisual content

2011-03-01

2011-03-01

Kelley, Christopher (Department: 2424)

Interactive video distribution systems

Program, message, or commercial insertion or substitution

C725S034000, C725S035000, C725S036000, C725S109000, C725S110000, C725S111000

Reexamination Certificate

active

07900225

ABSTRACT:
Methods, systems, and apparatus, including computer program products, for presenting advertisements. In one aspect, audiovisual content is presented to a user. An indicator is presented together with the audiovisual content to the user. The indicator is associated with one or more tags. Input selecting the indicator is received from the user. An advertisement, associated with the indicator and dynamically selected based at least in part on one or more of the tags, is presented to the user.

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