Asset targeting system for limited resource environments

Details Asset targeting system for limited resource environments Asset targeting system for limited resource environments

2008-01-30

2010-12-07

Saltarelli, Dominic D (Department: 2421)

Interactive video distribution systems

Program, message, or commercial insertion or substitution

Specific to individual user or household

C725S009000, C725S012000, C725S014000, C725S016000, C725S022000, C725S032000, C725S035000, C725S105000

Reexamination Certificate

active

07849477

ABSTRACT:
The present invention provides targeted asset system implementations in contexts where there is limited or no ability to use a real-time return channel for communications from user equipment devices (e.g., STB) to the network. In one arrangement, a household classifier is generated and delivered to user equipment devices. The household classifiers are generated based on third party data and/or network usage information associated with the household. The system and method allow for generating highly accurate household classifications that may be forwarded to individual households where the user equipment device may implant the classifiers to select appropriate assets for delivery to the household.

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