Architecture for scaling just-in-time placement of...

Interactive video distribution systems – User-requested video program system – Video-on-demand

Reexamination Certificate

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Details

C725S032000, C725S034000, C709S230000, C709S238000, C705S014430, C705S014550

Reexamination Certificate

active

08069464

ABSTRACT:
In one embodiment, a method comprises determining ad placement times for each of a plurality of associated streams. The method also comprises determining an ad selection request time for each of a plurality of ad selection requests based on a cumulative effect of any other ad selection requests occurring at substantially the same time as the determined ad selection time. Each of the plurality of ad selection requests corresponds to one of the plurality of ad placement times.

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patent: 2009/0172723 (2009-07-01), Shkedi et al.

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