Apparatus and methods for tracking, querying, and...

Details Apparatus and methods for tracking, querying, and... Apparatus and methods for tracking, querying, and...

2011-04-26

2011-04-26

LeRoux, Etienne P (Department: 2161)

Data processing: database and file management or data structures

Database and file access

Search engines

Reexamination Certificate

active

07933884

ABSTRACT:
Disclosed are apparatus and methods for providing information that is related to user on-line behavior, which was also used at least partly to generate user scores by one or more behavior targeting processes. A query client may select to receive information from a plurality of different data feeds that are retained within a plurality of different databases by a plurality of different behavior targeting processes. The selectable data feeds generally correspond to different types or aggregations of user on-line behavior. In certain embodiments, information from the selected data feeds for a particular user is compiled and presented in a single, interactive user interface that allows the client to easily view various aspects of such information.

REFERENCES:
patent: 6360215 (2002-03-01), Judd et al.
patent: 2005/0102202 (2005-05-01), Linden et al.
patent: 2007/0260624 (2007-11-01), Chung et al.

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