Apparatus and methods for providing search benchmarks

Details Apparatus and methods for providing search benchmarks Apparatus and methods for providing search benchmarks

2011-03-01

2011-03-01

Abel-Jalil, Neveen (Department: 2165)

Data processing: database and file management or data structures

Database and file access

Post processing of search results

Reexamination Certificate

active

07899815

ABSTRACT:
Disclosed are apparatus and methods for quantifying how much searchers select other search results, instead of a particular search result. In example embodiments, the number of times that other search results are selected before a particular search result is selected (referred to as pre-pogosticking) is tracked, and the number of times that other search results are selected after a particular search result is selected (referred to as post-pogosticking) is also tracked. This pogosticking information may be used to improve search result ranking as produced by a search algorithm or to provide metrics to potential or current buyers of particular search terms.

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