Data processing: database and file management or data structures – Database design – Data structure types
Reexamination Certificate
2008-03-04
2008-03-04
Wassum, Luke S (Department: 2167)
Data processing: database and file management or data structures
Database design
Data structure types
C370S480000, C707S793000
Reexamination Certificate
active
07340457
ABSTRACT:
An apparatus and method for customizing television content uses an application (70) operating on a computing platform (12) associated with a display device (40). The platform (12) accesses a display component database (48) containing display components (6). The application (70) includes a profile database (80) that stores a viewer profile (84) and a filter module (76) that is coupled to the profile database (80). The filter module (76) accesses the viewer profile (84) and display components (6) and, in response, selects a preferred display component (6′) according to the viewer profile (84) and the display components (6). The preferred display component (6′) facilitates the targeting of viewers based on demographic information.
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Killian Todd
Thrift Philip
Brady W. James
Marshall, Jr. Robert D.
Telecky , Jr. Frederick J.
Texas Instruments Incorporated
Wassum Luke S
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