Interactive video distribution systems – Video distribution system with upstream communication – Having link to external network
Reexamination Certificate
2003-03-19
2010-10-12
Saltarelli, Dominic D (Department: 2421)
Interactive video distribution systems
Video distribution system with upstream communication
Having link to external network
C725S013000, C725S022000, C725S105000, C725S115000, C725S136000
Reexamination Certificate
active
07814523
ABSTRACT:
A method for allowing television viewers to express their interest in goods or services advertised on television. The present invention is comprised of a Viewer Preference Program, a Viewer Interest Program, and a Viewer Expression Program. The Viewer Expression Program interfaces with the viewer database, the advertiser database, and the cable provider program and runs the cable provider program, the Viewer Preference Program, and the Viewer Interest Program. The Viewer Preference Program allows the viewer to input the method by which he/she desires to be contacted and the type of information he/she desires to receive from the advertiser. The viewer may indicate an interest during any commercial or program and the Viewer Interest Program records the time and channel of interest. The Viewer Interest Program then cross-references the advertisement with the advertiser responsible for the advertisement and sends the requested information to the viewer.
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Fellenstein Craig William
Galli Doreen Lynn
Hamilton, II Rick Allen
Seaman James Wesley
International Business Machines - Corporation
Saltarelli Dominic D
Siegesmund Rudolf O.
Steinberg William H.
Yee & Associates P.C.
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