Apparatus and method for generation of brand name specific adver

Details Apparatus and method for generation of brand name specific adver Apparatus and method for generation of brand name specific adver

1984-07-10

1987-10-27

Smith, Jerry

Boots, shoes, and leggings

364401, G06F 1520

Patent

active

047034238

ABSTRACT:
An apparatus and a data processing methodology for the creation, display and/or generation of brand name specific advertising media based upon a combination of sponsor and consumer input, is provided by this invention. The apparatus and methodology of this invention have application in diverse environments with the principal utilization criteria being the consumer's need to compose an integrated listing of elements in the form of an individualized package from among a selection of products and/or services of unrelated suppliers (sponsors). The resultant listing derivative from this methodology is brand name specific, hence the characterization of such listing as an "advertising medium." For example, this brand name specific medium can be formated as a recipe card file or as an integrated shopping list. In both of the foregoing formats, the brand name of the product sponsor is featured for each item/ingredient of the meal/recipe. Typical apparatus used in the creation of this media can include one or more consumer accessible computer terminals located within a supermarket environment; or a terminal in the consumer's home. The system and methodology of this invention have application not only in the supermarket environment but also in the composition of a travel itinerary (travel agency environment) and estate/financial/investment planning (independent insurance agency environment).

REFERENCES:
patent: 4388689 (1983-06-01), Hayman et al.
patent: 4437159 (1984-03-01), Waugh
patent: 4503502 (1985-05-01), Chapin

Affiliated with

Also associated with

Rating

Apparatus and method for generation of brand name specific adver does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Apparatus and method for generation of brand name specific adver, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Apparatus and method for generation of brand name specific adver will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-1275781