Amusement devices: games – Including means for processing electronic data – In a chance application
Patent
1996-12-02
1999-08-24
Layno, Benjamin H.
Amusement devices: games
Including means for processing electronic data
In a chance application
463 25, 273143R, G07F 1734
Patent
active
059417722
ABSTRACT:
An apparatus and method are directed to exploiting the activity of slot machine wagering for commercial advertising purposes and/or for dispensing of advertising, commercial or promotional merchandise. In the apparatus the jackpot and/or pay off symbols are replaced with an advertiser's product identity or logo. While the casino payoffs remain unchanged, the players look for a match of product logos instead of the familiar "7-7-7" or bells or cherries. In this manner, the very act of winning is linked to the product being advertised. Additional incentives for the player as well as the casino are related to this advertising method. Commercial indicia are applied to slot machines. The method utilizes a system for tying use of the invention with accumulation of points redeemable for merchandise.
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