Apparatus and method for creating a marketing initiative

Details Apparatus and method for creating a marketing initiative Apparatus and method for creating a marketing initiative

2005-10-18

2005-10-18

Hafiz, Tariq R. (Department: 3623)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

C705S014270

Reexamination Certificate

active

06957189

ABSTRACT:
An apparatus and method for creating or presenting marketing initiatives in a sales manager system. A user inputs offer parameters for a new initiative. The offer parameters includes an initiative time period and an initiative description. After the parameters have been entered, customer selection criteria is associated with those parameters. The effectiveness of the new initiative is determined using stored statistics associated with past initiatives, after which, the new initiative is complete and is stored in a database.

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