Apparatus and accompanying methods for network distribution...

Details Apparatus and accompanying methods for network distribution... Apparatus and accompanying methods for network distribution...

2006-11-28

2006-11-28

Bashore, William (Department: 2176)

Data processing: presentation processing of document, operator i

Presentation processing of document

Layout

C715S252000, C709S219000, C705S001100, C705S002000, C705S003000, C705S027200

Reexamination Certificate

active

07143337

ABSTRACT:
A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next.

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