Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Advertisement
Reexamination Certificate
2006-03-28
2010-10-05
Bekerman, Michael (Department: 3622)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
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C705S014400, C705S014430, C705S014420, C705S014270
Reexamination Certificate
active
07809605
ABSTRACT:
Systems and methods are provided for increasing user response to advertisements. Methods include identifying a base request from an advertisement requester, identifying a first keyword and a second keyword associated with the base request, ranking the first keyword and the second keyword based on a user response history associated with the first keyword and the second keyword, and identifying the higher ranked of the first keyword and the second keyword to be used to dynamically alter the base request.
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Hussain Muhammad Mohsin
Khan M. Sultan
LaPorte Brock D.
Rao Mohan S.
Sobotka David C.
AOL Inc.
Bekerman Michael
Brown Luis
Workman Nydegger
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