Allocating advertising space in a network of displays

Details Allocating advertising space in a network of displays Allocating advertising space in a network of displays

2011-03-08

2011-03-08

Nguyen, Kimnhung (Department: 2629)

Computer graphics processing and selective visual display system

Display driving control circuitry

C345S001100, C705S014400, C709S207000

Reexamination Certificate

active

07903099

ABSTRACT:
Systems and methods for allocating space for advertisements in a network of electronic display devices are provided. Attribute information indicating retailer and categories of products available for purchase in the vicinity of a display device is maintained for each device in a database. Advertisers may upload advertisement messages to a server specifying information such as budget, price per impression, preferred billboards and/or other constraints. One or more keywords or other descriptors are specified for each advertisement message. The system then generates an advertising campaign specifying where the advertisement message is to be output and send the messages to the specified displays. The output may consist of various forms including video, audio, printed incentive, interactive data transfers and/or combinations of these.

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