Electrical computers and digital processing systems: multicomput – Computer network managing – Computer network monitoring
Reexamination Certificate
2005-05-10
2005-05-10
Najjar, Saleh (Department: 2157)
Electrical computers and digital processing systems: multicomput
Computer network managing
Computer network monitoring
C709S225000, C709S226000, C709S229000, C705S014270
Reexamination Certificate
active
06892238
ABSTRACT:
A computer system and method computes conversion rates for individual products and/or product categories in an e-commerce Web site for measuring the effectiveness of the marketing in the Web site, and to associate the conversion rates with metadata information about products and/or product categories on served Web pages. An aggregation process traverses the log to determine the number of one or more of the shopping activities by requesters in the Web site, to compare two or more of the activity numbers in a conversion rate, and to relate the conversion rate to one or more of the metadata fields. The conversion rates give a measure of the effectiveness of the Web site and/or portions of the Web site for sales, marketing and merchandising.
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Lee Juhnyoung
Morgenstern Leora
Podlaseck Mark Edward
Schonberg Edith Gail
Wood David A.
Najjar Saleh
Percello, Esq. Louis J.
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