Advertising using an eBook with a bistable display

Details Advertising using an eBook with a bistable display Advertising using an eBook with a bistable display

2006-06-06

2006-06-06

Liang, Regina (Department: 2674)

Computer graphics processing and selective visual display system

Plural physical display element control system

Display elements arranged in matrix

C345S211000, C705S014270

Reexamination Certificate

active

07057591

ABSTRACT:
A user terminal, such as an eBook, with a bistable display wherein the terminal detects when a predetermined period of user inactivity with respect to loaded content has elapsed and, in response thereto, replaces the last displayed page of content with an advertisement. In one embodiment, advertisements are received from an advertisement server and stored locally in the user terminal at the time that the content is downloaded from a content server. In an alternate embodiment, the user terminal receives an advertisement from the advertisement server only after user inactivity with respect to previously downloaded content has been detected.

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