Interactive video distribution systems – Program – message – or commercial insertion or substitution – Insertion of local commercial or local program at headend or...
Reexamination Certificate
2011-07-12
2011-07-12
Hirl, Joseph P (Department: 2426)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Insertion of local commercial or local program at headend or...
C725S032000, C725S035000
Reexamination Certificate
active
07979877
ABSTRACT:
Disclosed is a process for an advertising bidding system in which advertisers can bid on advertising time slots or enhanced ads that can be inserted in either prerecorded or live television programming. A high degree of flexibility is provided by allowing embedded ads to be purchased and displayed in a very short time period. This allows TV broadcasters to increase revenues and allows advertisers to have more flexibility in advertising. Objects can be inserted in the display video broadcast using enhancements such as by using mark-up language overlay pages or by video combination techniques. The effect of these ads can be evaluated for advertising campaigns.
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Huber Thomas
Lemmons Thomas
Zenoni Ian
Hirl Joseph P
Intellocity USA Inc.
Rabovianski Jivka
Schwegman Lundberg & Woessner, P.A.
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