Advertising method and system

Details Advertising method and system Advertising method and system

1996-08-08

1998-09-15

Hafiz, Tariq R.

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

705 10, G06F 1748, G06F 1900

Patent

active

058094814

ABSTRACT:
A method and system for advertising that provides advertisers with a marketing database listing contact information for all potential consumers who received a promotional item from that advertiser and decided to retain the promotional item for future use. The promotional item is a tag bearing an advertisement, a contact identifier and a unique tag identifier. After receiving the tag from an advertiser, each recipient is instructed to attach the tag to a personal property item and to register the item with a processing facility that, with the use of an information storage and retrieval system, will create a master database comprising each recipient's contact information and tag identifier. The master database can be used to arrange for the return of a lost personal property item bearing a registered tag. The master database can also be sorted and contact information can be extracted therefrom to generate a marketing database for transmittal to advertisers.

REFERENCES:
patent: 4271352 (1981-06-01), Thomas
patent: 4872113 (1989-10-01), Dinerstein
patent: 5180192 (1993-01-01), Herbert
patent: 5237157 (1993-08-01), Kaplan
patent: 5482753 (1996-01-01), Langan et al.
patent: 5636346 (1997-06-01), Saxe

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