Advertising markup language

Details Advertising markup language Advertising markup language

2005-01-07

2008-12-02

Ries, Laurie (Department: 2176)

Data processing: presentation processing of document, operator i

Presentation processing of document

Structured document

C715S205000

Reexamination Certificate

active

07461338

ABSTRACT:
A system, method, and computer program are provided for a sophisticated standardized Advertising Markup Language, a co-operative central Advertising Registry, and user-interface enabled advertising functionality.

REFERENCES:
patent: 6256739 (2001-07-01), Skopp et al.
patent: 2005/0064852 (2005-03-01), Baldursson
“The New York Times Advertising Markup Prototype”, Zedak Corporation, downloaded from http://www.zedak.com/admarkup, 1998, pp. a-c, i-iii, 1-69.
“Trading Partner Agreement Markup Language (tpaML)”, downloaded from http://web.archive.org/web/20030605130304/http://xml.coverpages.org/tpa.html, Sep. 6, 2000, pp. 1-6.
“AdMarkup XML DTD for Classified Advertising”, downloaded from http://xml.coverpages.org/admarkup.html, Jan. 2002, pp. 1-2.
Li, Lei, et al, “E-Commerce: A Software Framework for Matchmaking Based on Semantic Web Technology”, Proceedings of the 12th International Conference on World Wide Web WWW '03, May 2003, pp. 331-339.

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