Card – picture – or sign exhibiting – Signs – Automotive vehicle carried
Reexamination Certificate
1999-11-01
2001-05-29
Melius, Terry Lee (Department: 3628)
Card, picture, or sign exhibiting
Signs
Automotive vehicle carried
C040S643000, C040S661000, C108S044000, C224S275000, C297S188060
Reexamination Certificate
active
06237267
ABSTRACT:
FIELD OF THE INVENTION
This invention relates generally to an advertising display and method, and more specifically, this invention relates to an advertising hanging display and method for holding advertising and/or postcards for use in taxicabs or other commercial vehicles.
BACKGROUND OF THE INVENTION
Advertisements designed to elicit interest in products, services and/or to provide information can be found everywhere, albeit with differing impact. Advertising in taxicabs and other commercial vehicles is particularly attractive because their passengers are a captive audience for whom the vehicle and its driver may be the first and/or only contact in a particular area. Since the passenger's ride may be extended, the time exposure to the advertisement is also extended. The mobility and extensive use of the taxicab also makes the advertising reach a broader group of people.
Although such advertising is particularly effective, there is not enough space in most taxicabs and other commercial vehicles to keep or display advertising material, particularly in plain view of its passengers. Furthermore, even when available, the materials containing advertising to be picked up by passengers cannot be sufficiently contained so that the vehicle interior becomes cluttered and messy.
Accordingly, there has been a need for a novel vehicle hanging display for holding advertising material to be given away which is sturdy and easy to use. Such a display is also needed to hold the advertising materials, such as postcards or the like, in a neat and orderly fashion in plain view of the vehicle passengers. Further, a display is needed which makes its contents visible and accessible to the passenger. The present invention fulfills these needs and provides other related advantages.
SUMMARY OF THE INVENTION
It is an object of this invention to provide an improved display and method therefor for use in vehicles.
It is a further object of this invention to provide an improved display and method therefor for use in commercial-type vehicles such as taxis, limousines, etc.
It is a still further object of this invention to provide an improved display and method therefor for use in commercial vehicles which contain advertising materials such as postcards for the use of passengers.
The present invention resides in a display and method for vehicles that hangs on the back of a vehicle seat and neatly holds printed material such as postcards or the like for viewing and/or use by a passenger. The display comprises, generally, base means for defining a plurality of pockets for holding the printed material and means for fastening the base means to the back of the seat.
In a preferred form of the invention, the display and method provide a neat and orderly device for containing advertising material in the interior of the vehicle. The base means includes a transparent generally rectangular backboard which defines the plurality of transparent pockets on both a rear and front surface of the backboard. The backboard includes a fabric band extending completely around its perimeter and a plurality of hook and associated loop pads on the backboard rear surface near a top edge, commonly referred to as Velcro® fasteners, for removable adhesion to the back of the seat.
The backboard rear surface includes a first pair of spaced apart and vertically disposed horizontally-oriented flaps. The flaps are sewn to the rear surface of the backboard to define rearwardly-opening substantially rectangular horizontally elongated upper and lower pockets. The pockets are adapted to hold advertising banners or the like, the printing on which can be seen through the pockets. A narrow horizontally-oriented elongated support strip is sewn onto the rear surface at an upper portion of the backboard to hold the advertising material as the upper pocket opens at the bottom. The flap of the upper pocket covers the narrow support strip.
The backboard front surface includes a second pair of spaced apart and vertically disposed horizontally-oriented flaps. The second pair of flaps are sewn to the front surface of the backboard to define a pair of rows of side-by-side pockets utilized to securely hold postcards or the like.
The fastening means, in the preferred embodiment, comprises means for securing the baseboard to the back of the vehicle seat including a vehicle headrest. The fastening means includes a first and second pair of straps preferably formed from hook and loop tape, commonly known as a Velcro® tape fastener. One strap of each pair is provided with either the hook or loop pad while the other strap of each pair is provided with the other portion of the Velcro® fastener. The first pair of straps is fastened at a fixed end to the top edge of the baseboard and secured around the vehicle headrest at a free end. The second pair of straps is fastened at a fixed end to a bottom edge of the baseboard and secured to the vehicle seat.
Other features and advantages of the present invention will become apparent from the following more detailed description, taken in conjunction with the accompanying drawings which illustrate, by way of example, the principles of the invention.
REFERENCES:
patent: 4024660 (1977-05-01), Goto
patent: 4131313 (1978-12-01), Jacobs
patent: 4650103 (1987-03-01), Mitchell
patent: 5226576 (1993-07-01), Ellsworth
patent: 5878672 (1999-03-01), Ostermann et al.
patent: 6006462 (1999-12-01), Lackomar
patent: 6105839 (2000-08-01), Bell
Media Services International, Ltd.
Melius Terry Lee
Santos Robert G.
Weiss Harry M.
Weiss Jeffrey
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