Advertising enhancement using the internet

Details Advertising enhancement using the internet Advertising enhancement using the internet

2005-05-24

2005-05-24

Gravini, Stephen (Department: 3622)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

Reexamination Certificate

active

06898571

ABSTRACT:
A technique for providing enhanced advertising over the Internet or an intranet is disclosed. In one embodiment, an advertiser advertises a product or service in the usual manner except that an alphanumeric code is identified in the advertisement. The consumer, desiring additional information regarding the advertisement, uses the Internet to log onto a particular website common to all the advertisers (the service provider's website) and then enters the code for the ad. The particular code then accesses an enhanced ad (a web page) that may be specifically directed to a particular geographic location or otherwise customized for the particular consumer. The enhanced ad may allow the customer to obtain coupons, purchase the product or obtain additional information.

REFERENCES:
patent: 5515270 (1996-05-01), Weinblatt
patent: 5933811 (1999-08-01), Angles et al.
patent: 5937037 (1999-08-01), Kamel et al.
patent: 5937392 (1999-08-01), Alberts
patent: 5948061 (1999-09-01), Merriman et al.
patent: 5970469 (1999-10-01), Scroggie et al.
patent: 5974451 (1999-10-01), Simmons
patent: 6246994 (2001-06-01), Wolven et al.
patent: 6351442 (2002-02-01), Tagawa et al.
patent: WO 9633561 (1996-10-01), None
Online Advertising from Interactive Content; No. 12, May 1, 1996.*
Lamar Graham, “Parade Lets Cat Out of Bag”, Parade Magazine, Aug. 27, 2000, p. 16.

Affiliated with

Also associated with

Rating

Advertising enhancement using the internet does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Advertising enhancement using the internet, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Advertising enhancement using the internet will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-3389534