Advertising effectiveness rating system

Details Advertising effectiveness rating system Advertising effectiveness rating system

1997-04-18

1999-05-11

Loomis, Paul

Telephonic communications

With usage measurement

Call traffic recording or monitoring

379111, 379113, 379137, 348 1, H04M15/00

Patent

active

059036354

ABSTRACT:
An advertising effectiveness rating system provides advertising effectiveness rating data by assigning one telephone number to each of a plurality of advertising outlets and counting the number of times that each of the assigned telephone numbers are used. The advertising effectiveness rating system includes an advertising effectiveness rating device that receives a called number from a local switch. When a prospective purchaser calls one of the assigned telephone numbers, the local switch forwards the called number to the advertising effectiveness rating device. When a called number is received, the advertising effectiveness rating device retrieves a count that corresponds to the called number from a database, increments the count and returns the incremented count to the database. When a request for advertising effectiveness rating data is received, a controller of the advertising effectiveness rate device retrieves the database, formats the data in the database, and outputs the formatted data as the advertising effectiveness rating data.

REFERENCES:
patent: 3560658 (1971-02-01), Molloy et al.
patent: 5448625 (1995-09-01), Llederman
patent: 5636346 (1997-06-01), Saxe
patent: 5740234 (1998-04-01), Black et al.
patent: 5825769 (1998-10-01), O'Reilly et al.

Affiliated with

Also associated with

Rating

Advertising effectiveness rating system does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Advertising effectiveness rating system, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Advertising effectiveness rating system will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-252015