Card – picture – or sign exhibiting – Card rack – Including pockets
Utility Patent
1997-09-09
2001-01-02
Melius, Terry Lee (Department: 3628)
Card, picture, or sign exhibiting
Card rack
Including pockets
C040S124160, C040S124140
Utility Patent
active
06167644
ABSTRACT:
BACKGROUND OF THE INVENTION
1. Field of Invention
This invention relates to display devices and, more particularly, to a three-dimensional display standard hingedly moveable from a single piece of flat material for displaying advertisement forwardly away from a mounting surface.
2. Statement of Related Art
Retail stores often are provided with counters having decorative molding around the shelves that have a pair of opposing grooves wherein price tags, advertising or other indicia may be snapped into the grooves. In order for this advertising to attract consumers, it is desirable for it to have three dimensions, i.e., the advertising display occupies the channel molding and also protrudes forwardly outwardly therefrom.
Various attempts have been made to provide a three-dimensional display standard for advertising. These standards generally are formed of a rigid plastic material that is formed to snap into the channeled molding. The pre-formed plastic display mounts are packaged and shipped to retail stores along with the advertising that is held by these mounts. However, the awkward three-dimensional shape of these mounts presents problems in packaging and increases shipping costs.
A previous attempt to fold display standards from flat stock is shown in U.S. Pat. No. 3,706,150. This patent disclosed a three-dimensional molding sign that is produced from flat stock. However, this standard permitted only limited three-dimensional display capabilities and did not provide sufficient structure to support advertising displays apart from printing on the outwardly protruding portion of the standard.
U.S. Pat. No. 3,056,572 discloses a display easel for carrying a display panel. This easel permits only limited three-dimensional capabilities as it is intended to provide a wider and longer display instead of a three-dimensional display.
A need therefore exists for an advertising display standard that is shipped flat to retail stores and that is foldable from the flat material into a three-dimensional advertising display for displaying advertisement forwardly from a mounting surface.
SUMMARY OF THE INVENTION.
It is accordingly a principal object of the present invention to provide a display standard for displaying advertising away from a mounting surface.
Another object of the present invention is to provide an advertising display standard that may be shipped flat to retail stores and that is foldable from the flat material into a three-dimensional advertising display for displaying advertisement forwardly from a mounting surface.
Another object of the present invention is to provide an economical three-dimensional advertising display standard that supports advertising away from the mounting surface. The foregoing object of the invention is achieved by providing a display standard for displaying advertising away from a mounting surface that has slots for supporting the display standard. The display standard comprises a planar piece of material. This material has a base member with top and bottom retaining flaps mateable with the slots of the mounting surface for securing the standard to the mounting surface. The standard further includes a display region for supporting advertising away from the mounting surface and opposing folding tabs to move the display region from a first position in which the display standard is substantially flat to a second position in which the display region is moved outwardly away from the mounting surface.
A second embodiment of the present invention includes a display standard for displaying advertising away from a mounting surface. The display standard comprises a planar piece of flexible material having a base member with an adhesive backing for retaining the display standard on the mounting surface The standard further includes a display region for supporting advertising away from the mounting surface, and opposing folding tabs to move the display region from a first position in which the display standard is substantially flat to a second position in which the display region is moved outwardly away from the mounting surface.
The foregoing features, objects and advantages of the invention will become apparent to those skilled in the art through the following detailed description of a preferred embodiment.
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Conley Fredrick
Lathrop & Gage LC
Melius Terry Lee
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