Card – picture – or sign exhibiting – Display device with gas or liquid movement
Reexamination Certificate
1999-01-14
2001-07-10
Green, Brian K. (Department: 3628)
Card, picture, or sign exhibiting
Display device with gas or liquid movement
C040S441000, C040S540000
Reexamination Certificate
active
06256911
ABSTRACT:
FIELD OF THE INVENTION
The present disclosure refers to an advertisement device for beverages whose purpose is to stimulate the consumption of such products by means of the constant or intermittent illumination and bubbling of the liquid contained within a container, through the formation of clouds of micro bubbles and a superficial layer of froth.
BACKGROUND OF THE INVENTION
In the present state of the art, the sales of mass consumption products such as beer, colas and drinks relies on the use of efficient media of advertisement in the points of sale. This is the result of the great variety of brands and products available in the market and of the fierce competition between them all.
To this effect, the consumer is at all times subjected to a great variety of promotional devices of all sorts such as posters, calendars, watches, caps, key-holders, prizes, and gifts, whose aim is to attract his attention and to imprint the brand in his brain. However, the market is already saturated by this type of merchandising and the competition ends up resulting in apathy and disinterest of the public.
SUMMARY OF THE INVENTION
The present invention is based in a novel concept of merchandising such products by means of an unusual motion effect intended to call the attention of the potential consumer. It consists of a medium of advertisement that stimulates the sales and the consumption of beverages by inducing the desire for them as the result of the vision of the liquid in motion and the formation of a layer of foam at the surface and the condensation. of humidity in the exterior, just as happens during actual conditions.
The present advertisement device consists of a cup, a bottle or a flask which is mounted inside a panel molded in with the shape of the desired container, which is illuminated from behind and filled with a liquid that imitates the desired beverage (beer, cola, or such). The liquid is “brought to life”—that is, caused to bubble as in its state during actual consumption—in order to cause an irresistible desire to drink in the prospective consumer.
The device in question is a closed circuit of an inert gas (usually nitrogen) formed by a compressor, a bubblier, a catcher of sprayed liquid and a check valve that prevents the countercurrent of the liquid. The said circuit encloses a certain amount of liquid usually consisting of an alcoholic solution colored like the product to be advertised.
In this circuit the gas is driven—in the intermittent cycles dictated by a timer that turns the compressor on and off—up to the surface of the liquid, which is contained in a container such as a glass, a bottle or a flask attached to the panel or molded on it. Micro-bubbles are formed inside the liquid by means of a bubblier in the end of the tube that leads the gas to the bottom of the container. Once inside the liquid, the micro bubbles rise and bubble to the surface and form a new layer of foam at each cycle, but never exceed a predetermined level. When they reach the surface, the bubbles burst and release the gas which is recaptured by means of a catching tube placed near the surface of the liquid and is led to a cyclone separator that separates the gas from the liquid. In this way the gas is returned to the compressor in dried condition, whereas the sprayed liquid is returned to the container.
In the compressor the dry gas is impelled back into the liquid after passing through the check valve that prevents the return of the liquid when the compressor is turned off at the end of a cycle. An inert gas such as nitrogen (N
2
) is used in the circuit, so as to allow a long useful life for the device. The liquid consists of an alcoholic solution colored with the color of the product to be advertised and which allow the formation of micro-bubbles in a proportion and size similar to the one desired.
REFERENCES:
patent: 1895773 (1933-01-01), Schepmoes
patent: 2667001 (1954-01-01), Sheridan
patent: 2795068 (1957-06-01), Standard
patent: 3120068 (1964-02-01), Winther
patent: 4208848 (1980-06-01), Kohl
patent: 5106660 (1992-04-01), Vorel
patent: 5349771 (1994-09-01), Burnett
patent: 5819452 (1998-10-01), Hakkert
patent: 2 651 598 (1991-03-01), None
patent: 2040531 (1980-08-01), None
patent: WO 95/10 105 A1 (1995-04-01), None
Dickinson Wright PLLC
Green Brian K.
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