Advertising device and method for use at point of sale

Printed matter – Advertising

Patent

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Details

235375, 235383, 283 56, 283 57, 705 14, 705 40, G09F 318, G06F 1748

Patent

active

059928883

ABSTRACT:
A device and method for displaying advertising materials to a potential purchaser coincident with the making of a financial transaction by the purchaser. The device comprises at least one transaction recording card sized to attach to and conform to dimensions of a standard credit or debit card and includes a format for making a record of a transaction associated with the purchaser. Third party advertising material is placed on the recording card in a format which may be viewed by the purchaser at a time and place of making the record of the transaction. The method comprises the steps of a) identifying a group of purchasers having a common interest in a particular market; b) selecting a group of businesses which desire to access the group of purchasers for third party advertising purposes; c) producing at least one transaction recording card having a format for making a record of a financial transaction associated with the purchaser; d) placing the advertising material on the recording card in a format which may be viewed by the purchaser at a time and place of making the record of the financial transaction, and e) providing means for attachment of the transaction recording card and associated advertising material to a financial transaction card which can be carried in a wallet of the purchaser.

REFERENCES:
patent: 4559727 (1985-12-01), Lewyt
patent: 4643455 (1987-02-01), North et al.
patent: 5531482 (1996-07-01), Blank
patent: 5809481 (1998-09-01), Baron et al.
Lisa Troshinsky, "U.S. Government to Introduce Navy, Western Health Multi-Application Card" Telecommunications Reports International, Inc., pp. 1-5.

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