Advertising device and method for use at point of sale

Details Advertising device and method for use at point of sale Advertising device and method for use at point of sale

1998-01-16

1999-11-30

Fridie, Jr., Willmon

Printed matter

Advertising

235375, 235383, 283 56, 283 57, 705 14, 705 40, G09F 318, G06F 1748

Patent

active

059928883

ABSTRACT:
A device and method for displaying advertising materials to a potential purchaser coincident with the making of a financial transaction by the purchaser. The device comprises at least one transaction recording card sized to attach to and conform to dimensions of a standard credit or debit card and includes a format for making a record of a transaction associated with the purchaser. Third party advertising material is placed on the recording card in a format which may be viewed by the purchaser at a time and place of making the record of the transaction. The method comprises the steps of a) identifying a group of purchasers having a common interest in a particular market; b) selecting a group of businesses which desire to access the group of purchasers for third party advertising purposes; c) producing at least one transaction recording card having a format for making a record of a financial transaction associated with the purchaser; d) placing the advertising material on the recording card in a format which may be viewed by the purchaser at a time and place of making the record of the financial transaction, and e) providing means for attachment of the transaction recording card and associated advertising material to a financial transaction card which can be carried in a wallet of the purchaser.

REFERENCES:
patent: 4559727 (1985-12-01), Lewyt
patent: 4643455 (1987-02-01), North et al.
patent: 5531482 (1996-07-01), Blank
patent: 5809481 (1998-09-01), Baron et al.
Lisa Troshinsky, "U.S. Government to Introduce Navy, Western Health Multi-Application Card" Telecommunications Reports International, Inc., pp. 1-5.

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