Advertising content tracking for an entertainment device

Interactive video distribution systems – Program – message – or commercial insertion or substitution – Based on demographics or geographical area

Reexamination Certificate

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Details

C725S009000, C725S010000, C725S013000, C725S032000, C725S034000, C705S014100

Reexamination Certificate

active

07937724

ABSTRACT:
Systems and methods of processing data from a plurality of entertainment devices are provided. The method may include: receiving user interaction information, said user interaction information comprising information regarding user interaction with an advertisement displayed on an entertainment device, said entertainment device being configured to perform entertainment content; and associating the user interaction information with venue information regarding a venue in which the entertainment device is located. The system may include: an entertainment device database including information regarding a plurality of entertainment devices configured to perform entertainment content; a storage system storing user interaction information received from the plurality of entertainment devices, said user interaction information comprising information regarding user interaction with an advertisement displayed on an entertainment device; and a processor configured to associate the user interaction information for one of the plurality of entertainment devices with venue information regarding a venue in which the one of the plurality of entertainment devices is located.

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