Registers – Systems controlled by data bearing records – Credit or identification card systems
Reexamination Certificate
2006-04-04
2006-04-04
Paik, Steven S. (Department: 2876)
Registers
Systems controlled by data bearing records
Credit or identification card systems
C235S383000, C235S451000, C235S384000, C705S005000, C705S020000
Reexamination Certificate
active
07021535
ABSTRACT:
An advertising compliance monitoring system is provided that includes a tag affixed to a sign or marketing material or shopper ID card, the tag communicating with a reader on a periodic basis. The tag includes a memory for storing tag data, a transmitter and a receiver. The tag uses sleep modes to conserve power. The tag transmits tag data to a reader in response to an interrogation request, or automatically on a periodic basis. The tag data includes an identification number used to identify the tag associated with a particular sign, price, marketing material or shopper, status data (e.g., delivered, displayed), and time and date information. This data is processed by a central server to determine compliance with and/or exposure to a particular advertising program.
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Mead Robert W.
Overhultz Gary L.
Day Jones
Goliath Solutions, LLC
Paik Steven S.
Sandler Ronald A.
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